Georgia May Jagger has been tapped to front Miu Miu’s new Ceremony campaign.
The London-based model, who is the daughter of Jerry Hall and Mick Jagger, has a close working relationship with the quirky Italian fashion label, having previously fronted the fall/ winter Other Conversations advertising and walked the runway in the resort 2019 show.
Now, Georgia is appearing in the marketing imagery for the brand’s latest capsule collection.
“Encapsulating the irreverent spirit of Miu Miu, Georgia May Jagger fluctuates between innocence and seduction in a new series shot by Emma Craft. Set against the backdrop of a rural dreamscape, the dual nature of the Miu Miu girl radiates in timeless photographs that document pieces from the brand’s Ceremony collection,” a Miu Miu representative said in a statement. “Timed to chime perfectly with the party season, Ceremony is a capsule that celebrates Miu Miu’s quintessential feminine signatures but always with a playfully subversive twist.”
One photo shows Georgia posing in a white dress with black sequin bow detailing and retro-style cat eye sunglasses, while another depicts the 27-year-old standing on a staircase in a silky black trouser and top combination, with the look accessorised with orange pumps and a red handbag.
The line also includes patent leather pumps, crystal headbands, and leather purses.
“Silk and lace, ribbons and bows, sequins and crystals embellish timelessly elegant pieces designed to be worn with ease and to facilitate a young woman’s life in a determinedly light-hearted manner,” the rep added. “The look is finished with ladylike purses suspended from polished chain shoulder straps, cat-eye sunglasses and Mary Jane pumps with a chunky heel worn, should the Miu Miu girl so desire, with knee-high socks.”
Items are priced from $215 – $3,540 (£170 – £2,795).
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