Margherita Missoni’s first capsule collection for M Missoni was inspired by a photo.
The designer, and Missoni fashion house heiress, was named creative director of the diffusion line in October, and is finally showing off her work.
The new collection, made up of scarf-embellished pieces, is available to buy now, with Margherita explaining to Matches Fashion the ideas behind it.
“It all came from a photo,” she began. “I spent a lot of time in the (Missoni) archives when I was researching, and I had an image of a scarf crossed in the back and a girl wearing a turban made out of scarves.
“M Missoni is born out of Missoni, so my idea with the brand is never copying Missoni but always taking a little bit of the real deal and elaborating on it. I started to create little capsules of upcycled materials, whether it’s discarded fabrics or forgotten prints that never made it.”
Missoni executives brought the M Missoni brand back in-house in April 2018, after a deal with the Valentino Fashion Group had expired.
However, after working for the family business in her younger years, Margherita wasn’t interested in rejoining the company unless external investors were brought in.
“I always said that I wouldn’t come back (to Missoni) unless someone external came in, with decision-making power and finance to invest, and that’s what happened,” the 36-year-old smiled. “When it’s only family, it feels like they’re doing you a favour letting you work there. Now, when I’m called by the team at Missoni, I have a completely different authority. I know I’m wanted and everyone else does too. It’s very flattering.”
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