Thakoon Panichgul has unveiled a fashion magazine aimed at women who shop in the “men’s department”.
The designer founded his label in 2004, with his feminine garments quickly garnering a following among the likes of Demi Moore, Sarah Jessica Parker, and former U.S. First Lady Michelle Obama.
Panichgul put his fashion company on hold in early 2017 in order to undertake a major restructure, with the label set to relaunch later in 2019, but in the meantime, he has developed and self-funded HommeGirls magazine.
“It’s a passion project,” he told Vogue.com. “Thinking about fashion, where I want to be, and what my interests are during my sabbatical, I kept on going back to cool, stylish women like (stylists) Brana Wolf and Grace Coddington. I asked myself, ‘Why do I like these women?’ And it came down to the fact that they wear simple clothes.”
Described as a publication “for girls who like boys’…boyfriends’…and the men’s department,” the first issue of HommeGirls contains portfolios from Othilia Simon, Cass Bird, Vanina Sorrenti, and Ben Grieme. There is an accompanying Instagram page containing street style inspiration, too, while former Harper’s Bazaar writer Panichgul also wants to start a HommeGirls label featuring collaborations with other brands.
“This is where I can have some fun, and be experimental,” he told the publication. “But the clothes will still be usable and wearable.”
The debut issue of HommeGirls is priced at $10 (£8) and is set to be published four times per year.
Thailand-born Panichgul studied at Parsons School of Design and unveiled his first-ever ready-to-wear line during New York Fashion Week in September 2004. His success quickly gathered momentum, as in 2006, he scooped the Vogue/CFDA Fashion Fund and was nominated for the CFDA’s Swarovski Award for Best Emerging Womenswear Designer.
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