Pat McGrath has launched a foundation range comprising of 36 shades.
Following 25 years of field research, six years of product development and cryptic Instagram teasers, the 49-year-old legendary make-up artist has announced the debut of her Pat McGrath Labs Sublime Perfection Foundation.
The 36-shade range, which McGrath describes as having a light-to-medium, but buildable, finish, is part of the brand’s new complexion collection, dubbed Skin Fetish: Sublime Perfection the System.
In addition to the foundation, which will retail for $68 (£54), the line also includes a universal one-shade primer, five different shades of setting powder, a foundation brush, and a powder brush.
Joining the other brands who have either expanded their foundation shade ranges or introduced new, inclusive complexion lines, including Rihanna’s Fenty Beauty, the British make-up artist wanted her new collection to be fully inclusive.
“I just remember as almost a child shopping in department stores and seeing all of these beautiful colours and then they never worked on my skin, or they were too bruise-y on pale skin,” she previously told Fashionista.
She also revealed that “there’s so much study that goes into every formula, scientifically” to make sure the products will work on many different skin tones.
For Sublime Perfection, the 36 shades span five different levels – Light, Light Medium, Medium, Medium Deep and Deep – as it was important to McGrath that there was an even distribution amongst the tones.
The Sublime Perfection line will be available from 26 July at PatMcGrath.com, Sephora.com, Selfridges.com and select Selfridges stores.
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