Peter Dundas’ sole aim for his namesake label is to be known as a happy brand.
Norwegian designer Dundas launched his eponymous fashion house two years ago with a bang – creating Beyonce’s custom looks at the 2017 Grammy Awards.
Explaining his design philosophy, the former Roberto Cavalli head told WWD that he’s all about fun.
“There are different ways of communicating with the media nowadays. It’s not checking in with fashion weeks for years and years anymore,” he mused.
“There are designers who express intellect, art and sometimes sadness through fashion, but I want the Dundas brand to be a happy brand. And I want my woman to feel that way with her life, too.”
Evangelo Bousis, his business and life partner, echoed Dundas’ sentiments, and added that the brand is multifaceted.
“Dundas is not just a red carpet brand. There are so many layers to Dundas. We do lots of leather, and we do daywear, too. In our mind, we are a lifestyle brand and a Dundas woman has many faces,” he stated.
Earlier this month, Dundas, who also served as the artistic director of Emilio Pucci, unveiled the new D6 collection, which was inspired by the animals and nature of Africa.
Explaining why he took his cue from wild animals, especially big cats, he shared: “When I was launching the brand, I didn’t know what to put, so I put elements of a black panther into it. Now, every collection has a bit of black panther in it.”
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