Amanda Seyfried and Emma Roberts have been tapped to star in a new Fendi campaign celebrating friendship.
The Hollywood actresses, who are pals in real life, appear in the new #BaguetteFriendsForever short film, to mark the latest versions of the iconic Baguette bag, which was first launched by the Italian fashion house in 1997.
In the footage, which was filmed inside the Fendi flagship store on New York’s Madison Avenue, Amanda and Emma are seen modelling the luxe purses in a series of various poses.
“Erasing the boundaries between reality and dream, the short movie captures Emma Roberts and Amanda Seyfried sharing a whimsical experience of discovery of the Fendi Baguette world,” a brand representative shared of the concept. “Hypnotic lights, blurred images, intriguing light reflections… the Fendi New York flagship with its mesmerising Baguette Dream Room installation becomes the enchanting set for two girls consolidating their friendship in the name of authenticity and fun.”
Fatboy Slim’s 1999 hit Praise You features as the soundtrack to the video, with the upbeat tune reflecting on the “tight relationship between the two protagonists”.
And sharing her thoughts on the classic Baguette design, American Horror Story star Emma gushed in an interview with People.com, “The Baguette bag can go with anything like a simple jeans and T-shirt, or a dress. I love to mix my Baguette bag with a vintage slip-dress or denim. I like the contrast of mixing a high-end piece with something vintage.”
Fendi reissued the Baguette at the spring/ summer 2019 Milan Fashion Week show to much fanfare, with the #BaguetteFriendsForever campaign featuring Sarah Jessica Parker, influencer Caroline Daur, and model Ebonee Davis, rolling out a short time later.
© Cover Media