Balmain has unveiled a capsule collection of clothes for newborns.
Creative director Olivier Rousteing has built up a reputation for his glamorous designs since joining the luxury fashion house in 2011, and with the help of friends like Kim Kardashian, Rihanna, and Nicki Minaj, has generated a celebrity following known as the Balmain Army.
However, Rousteing has now added a new category to the brand – a range of tiny clothes for newborns and children.
“Balmain is proud to announce the launch of a new capsule collection of soft, yet exceedingly chic, designs specially designed for newborns,” a representative stated. “The new offerings build upon the house’s easily identified codes and patterns, while highlighting the updated logo and recently introduced monogram.”
The collection is comprised of rompers, tops, bottoms, socks, caps, bibs, changing blankets, and sleeping bags. Highlights include a monochromatic mini tracksuit and white onesies featuring red or blue stripes with the new Balmain logo at the centre.
“Above all, the new designs make very clear that membership in the Balmain Army has no minimum age limitation,” they noted.
In addition, Rousteing has created a line for children, with the Balmain Kids range channelling the bohemian spirit of his latest resort collection and offering a take on the unique iconography of the American Southwest.
Modern tattoo designs are added to variations of the house’s more familiar stripes, houndstooth, and other monochromatic patterns, with top pieces including camouflage coats, white jeans, grey hoodies, and logo T-shirts.
“The inseparable intertwining of Balmain and music is reflected both in an overall attitude that channels rockers’ confident style and specific pieces relying on classic, rock-inspired prints,” the spokesperson added.
The spring/summer childrenswear collection will be available in stores from December.
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