Natacha Ramsay-Levi views Chloe brand as a ‘community’

Natacha Ramsay-Levi sees the Chloe brand as a “community” women want to be part of.The French designer succeeded Clare Waight Keller as creative director of the luxury label in March 2017, having previously held positions at Balenciaga and Louis Vuitto…

Natacha Ramsay-Levi sees the Chloe brand as a “community” women want to be part of.

The French designer succeeded Clare Waight Keller as creative director of the luxury label in March 2017, having previously held positions at Balenciaga and Louis Vuitton.

Ramsay-Levi continues to stay true to her boho-chic aesthetic and use of retro prints, and has now shared that she has women at the forefront of her mind at all times.

“Chloe is the one brand that talks about femininity,” she said in an interview with U.S. InStyle magazine. “That, for me, is something between very natural and very strong. I see Chloe as being a community that women want to be a part of and clothes that relate to your own identity.”

For Ramsay-Levi’s debut spring/summer 2018 collection, she paid homage to previous Chloe designers, including brand founder Gaby Aghion, as well as Waight Keller, Phoebe Philo, and Karl Lagerfeld. Yet, the fashion star is adamant she is committed to carving out her own signature designs for the company and not merely imitating those who came before her.

“It’s not like I’m transforming myself to design for Chloe, because it’s a house I’ve always felt connected to,” the 39-year-old insisted. “I am trying my best to pay homage and show my love, which is very sincere. It’s my first creative direction, and I could not have done it another way.”

In addition to her main line, Ramsay-Levi recently unveiled a capsule collection with Gwyneth Paltrow’s Goop brand. The range is comprised of exclusive accessories and an edit of Chloe’s summer range, with items priced between $850 and $3,250 (£667 – £2,550).

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