Virginie Viard has unveiled her first solo couture collection for Chanel.
The designer, who joined the French luxury house in 1987, was appointed as artistic director in February following the death of Karl Lagerfeld at the age of 85.
Viard presented the label’s cruise 2020 show in May, while she launched her debut high-end fall/winter 2019/20 range as part of Paris Couture Week on Tuesday morning. Held at the Grand Palais, the venue was transformed to resemble a giant circular library stacked with books.
Staying true to both founder Coco Chanel and Lagerfeld’s visions, Viard had the spectacle open with a model sporting a vibrant purple coat with high collar, as well as white tights and pumps with black bows attached to the front.
A parade of models wearing similar coats with buttons down the front followed, while Viard also offered up fresh takes on the classic Chanel boucle suit, showing a raspberry red version with bright white collar and a tangerine option with white buttons and voluminous sleeves.
Model Kaia Gerber sported a coral boucle skirt and jacket which contained white ruffle detail across the neckline, while others displayed a long green tweed jumpsuit or jackets with Edwardian-inspired collars.
Highlights of Viard’s line included an emerald green silk dress with a black bow tied at the neck, a fuchsia pleated off-the-shoulder gown, a pink sequin number complete with a tiered skirt, and a prim black velvet dress which was worn with a white shirt and black satin necktie. To conclude, the so-called Chanel “bride” walked the runway in a pyjama-style pale pink satin two-piece which was tied at the waist.
Paris Couture Week continues on Tuesday with presentations from Giorgio Armani Prive, Givenchy, and Alexandre Vauthier.
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