Elizabeth Hurley’s 17-year-old son Damian has followed in his mother’s footsteps by landing his first beauty campaign.
Damian, the son of Elizabeth and her ex Steve Bing, appears alongside other fledgling models such as Sonjdra Deluxe, Violet Chachki and Zhengyang Zhang in the video to promote Pat McGrath’s new make-up range, entitled Skin Fetish: Sublime Perfection The System, more than 20 years after his mother became the face of beauty brand Estee Lauder.
In the campaign, shot by legendary photographer and director Steven Meisel, Damian is seen wearing a giant brunette bouffant wig, reminiscent of his mother’s glamorous locks, while staring sultrily into the camera.
Damian, who signed to TESS Management in London last year, sports a white T-shirt and black leather jacket for the clip, while modelling McGrath’s Sublime Perfection primer, foundation and setting powder.
“A supermodel is born,” McGrath said to Vogue about the teenager. “It’s no surprise that as the offspring of the iconic Elizabeth Hurley, Damian is a bright, young, emerging star who has an absolutely magnetic personality, energy, and an exceptional look.”
The youngster was equally complimentary about the legendary make-up artist, and told the publication she had “truly changed the face of beauty, especially for my generation.”
He added, “To be captured through the lens of the incredible, legendary Steven Meisel was a truly phenomenal experience. I’ve long admired Steven’s fierce aesthetic and I’m so proud to be a part of this incredibly beautiful and disruptive campaign.”
McGrath’s new line will be available to buy from her website, as well as other select websites and stores, from 26 July.
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