Karla Welch was determined for her new collection with retailer Express to “empower” customers.
The Hollywood stylist, who has worked with the likes of Tracee Ellis Ross, Busy Philipps, Elisabeth Moss, and Justin Bieber, has teamed with the fashion brand on a 20-piece capsule collection of everyday basics.
The Express x Karla collection, priced from $19.90 to $128 (£16 – £102), features oversized linen boyfriend blazers, jumpsuits, cropped T-shirts and high-waisted latex miniskirts.
“I actually hate summer dressing, that’s how I went into this. But this is who I am and what I want to wear. I wanted to keep it really limited and small and just what you need,” Welch explained in an interview with WWD. “I want to empower.”
The stylist designed the collection with the Express team at their studio in New York, and also confessed that the pieces are pure nostalgia.
“There’s a bit of Miami Vice and Au Coton from Canada back in the day, and shoulder pads and linen and a neutral palette,” she shared.
The Express x Karla line is now available to buy at select Express stores and online, with a second range set to debut later this year.
Accordingly, Patrice Croci, vice president of brand marketing for Express, noted company bosses were “super excited” about the collaboration, and she teased more upcoming partnerships with influencers and celebrities in the coming months.
“Design collaborations with influencers like Karla have been a brand strategy for us,” she added. “For us, it’s about forming strategic partnerships with inspirational women.”
This isn’t the first time that Welch has made a foray into designing. She has launched her own label, named xkarla, and collaborated with Hanes on a collection of white T-shirts. She also created more than 60 custom pieces for Bieber’s Believe world tour back in 2012 and again for his Purpose tour in 2016.
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