Kylie Jenner has hinted she is working on a clothing line for children inspired by her 17-month-old daughter.
The reality TV personality and cosmetics mogul, who welcomed Stormi Webster with her boyfriend Travis Scott in February 2018, took to her Instagram Stories on Wednesday and shared a photo of a tie-dye light blue sweatshirt with the words “Stormi World” and a drawing of a lightning bolt, sun, cloud, and raindrops.
In the caption, Kylie teased fans by writing, “Who’s ready for Stormi merch?” but did not share any further details about the potential collection.
The branding “Stormi World” refers to the name of rapper Travis’ 2018 record Astroworld, as well as Stormi’s amusement park-themed first birthday party earlier this year, with the extravagant event filled with inflatable balloon clouds, games, and rides.
And though it was not a full line, Travis marked his baby daughter’s big day by also releasing some Stormi-themed merchandise around the time of her birthday, with the “Stormiworld” beanies and sweatshirts printed with the slogan, “It’s my birthday and I can fly if I want to.”
Kylie, 21, has a number of projects in the works, including new additions to her Kylie Cosmetics and Kylie Skin beauty ranges. According to editors at The Blast, she also recently filed a trademark request relating to nail care products and fragrances, indicating more collections are on the horizon.
Meanwhile, the Keeping Up with the Kardashians star has been named as the highest-paid Instagram star in the world, earning a staggering $1.2 million (£964,000) per post. Analysts at HopperHQ.com, who took into account multiple factors including audience engagement, follower count and post frequency, have reported that Kylie’s social media presence alone is a multi-million dollar business, increasing 27 per cent over the past 12 months and keeping her firmly atop the list of Instagram’s highest earners.
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