Marc Jacobs has been named as the recipient of the first-ever MTV Fashion Vanguard Award.
The New York-based designer unveiled his first collection under his namesake brand back in 1986 and has since gone on to branch out into a number of categories, including perfume and cosmetics.
Now, bosses at MTV and the Council of Fashion Designers of America (CFDA) have announced that Jacobs is to be honoured for making an “indelible impact” on the industry at the upcoming 2019 MTV Video Music Awards (VMAs).
“Jacobs and music are inextricably linked, from tapping Cher and Missy Elliott for his ad campaigns, to dressing fashion icons Lady Gaga, Cardi B and Nicki Minaj,” a spokesperson said in a statement. “With a legacy that spans over three decades, Jacobs is a preeminent figure in fashion and music, perfectly embodying the spirit of the Fashion Trailblazer Award.”
In addition, Jacobs and his team are working with MTV to create a multimedia activation on the red carpet to highlight his creative vision at the event. The on-the-ground experience will have a dedicated photographer and stylised elements.
Jacobs’s clothing has been tied to music videos since the start of his career and he used the vintage MTV logo for pieces he designed in his spring 2017 resort collection.
“First of all, MTV always had the coolest graphics,” he told Vogue of his design inspiration. “It was very spot-on for what MTV was saying and who they were saying it to. It really spoke to me, and I think that generation of people at that time.
“I’ve maintained them in my memory bank, and they’ve never gone away. They’re iconic.”
The MTV Video Music Awards will take place in Newark, New Jersey on 26 August. Comedian Sebastian Maniscalco is hosting the event.
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