Target bringing back designer collections to celebrate 20th anniversary

Target is bringing back 20 designer collections, including its collaborations with Zac Posen and Missoni, to celebrate two decades of fashion partnerships.Executives at the U.S. retailer announced on Thursday that they are gearing up to launch the Anni…

Target is bringing back 20 designer collections, including its collaborations with Zac Posen and Missoni, to celebrate two decades of fashion partnerships.

Executives at the U.S. retailer announced on Thursday that they are gearing up to launch the Anniversary Collection, which will feature 300 products across clothing, accessories, home decor, and kitchen items. The line will drop on 14 September, with prices ranging from $7 to $160 (£6 – £130).

Previously, shoppers have queued for hours, and crashed Target’s website, in an effort to get their hands on items designed by the likes of Rodarte, Jason Wu, Proenza Schouler, Anna Sui, Altuzarra, Phillip Lim, and Lilly Pulitzer.

However, shoppers are restricted this time round to five items per size and colour from the collection, both in-store and online.

And Mark Tritton, chief merchandising officer at the U.S. retailer, teased more collaborations in the future.

“This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years,” he said in a statement. “Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started. We look forward to bringing our guests more incredible, inspiring and affordable design, creating preference for Target each and every day.”

The designers are a huge favourite with famous faces, and recently, Meghan, Duchess of Sussex wore a Jason Wu Collection dress to the London premiere of The Lion King reboot, while Katharine McPhee sported three custom Zac Posen dresses for her wedding to David Foster in London back in June.

Target has also teamed up with editors at publishing house Rizzoli to release Target: 20 Years of Design for All: How Target Revolutionized Accessible Design, a book which will highlight each designer collection over the years.

Additionally, bosses will release a documentary that will take a look behind the scenes at Target’s innovative approach to affordable design in September.

© Cover Media