Jessica Biel has shared a no make-up selfie to support Kate Upton’s new self-love campaign.
The model/actress recently launched the social media campaign, dubbed #ShareStrong, with the aim of encouraging women to discuss how they find strength when faced with difficult situations.
Within hours of Upton unveiling the initiative, Biel, 37, took to Instagram and shared a beautiful, natural selfie with no filters.
“Spreading some self-love today with zero filters and zero make-up for my girl @KateUpton,” the mother-of-one wrote. “She’s on a mission to encourage everyone to feel strong and love themselves *as they are*… and I’m so honoured to help spread that message.”
Biel’s husband Justin Timberlake later commented on her post, and sweetly wrote: “I like you better with no make-up on.”
Regarding the inspiration behind the campaign, Upton explained that she wanted to help women “empower one another, and radiate positivity”.
“I want to open the conversation and give all people a platform to talk about all the struggles and strengths we experience,” she added.
And in a post on Twitter, the 27-year-old shared her own #ShareStrong moment and revealed her nine-month-old daughter Genevieve is her motivation in life.
“I’m strong for my daughter,” Upton wrote. “I realise that starts with me. Now I encourage you to join the conversation and share why you’re strong. #ShareStrong.”
Behati Prinsloo also showed support for her fellow model and posted a rare photo showing her with her two daughters, Dusty, two, and Gio, 17 months.
“Here’s to the sleepless nights, bleeding nipples, crying, laughing, the highest of highs and lowest of lows and everything in between. I won’t change a single thing. Being a mom to Dusty and Gio keeps me strong, motivated and empowered. This is my #sharestrong thanks @kateupton for starting this,” the 31-year-old gushed.
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