Selena Gomez is reportedly gearing up to launch her own beauty collection.
The superstar appears to be looking to make a splash in the booming cosmetics market, as editors at WWD reported on Tuesday that employees at her production company, July Moon Productions, recently filed a trademark for “Selena Gomez” at the U.S. Patent and Trademark Office.
According to the publication, the filing covers a number of different beauty products, including “fragrances, cosmetics, skincare preparations, haircare preparations, soaps, moisturisers, and essential oils,” among other formulas.
Should the trademark be granted, the 27-year-old will follow in the footsteps of other celebrities taking over the beauty world. Lady Gaga is set to release her Haus Beauty line on Amazon in September, while Rihanna has found success with her Fenty Beauty brand, Drew Barrymore runs Flower Beauty, and Kim Kardashian oversees the popular KKW Beauty collection.
Back in 2011, Gomez launched a namesake fragrance with Adrenalina, and during the development phase, she asked fans to help create her perfume’s scent by choosing the ingredients.
Of late, the Hands to Myself hitmaker has collaborated on ready-to-wear collections with designers at New York-based fashion label Coach, following the success of her debut Selena Grace handbag and accessories line.
And in 2018, she also created a range of apparel, shoes, and accessories with sportswear giant Puma.
Her very first foray into fashion was in 2010 when she released her juniors and school apparel clothing line, Dream Out Loud, at U.S. store Kmart. However, this line is no longer available.
A representative for Gomez has not yet commented on the trademark application.
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