Cameron Russell has called on fashion industry leaders to hire more female photographers.
The American model and social campaigner kicked off her fashion career in 2003 and has gone on to walk in runway shows for the likes of Chanel, Versace, Vivienne Westwood, and Victoria’s Secret.
Cameron has been a vocal advocate of the Time’s Up and #MeToo movements, and in a new interview for U.S. Harper’s Bazaar magazine, urged creative directors and casting agents to champion women on photoshoots.
“Two years ago, I helped bring the #MeToo movement to fashion and one of the responses that I have been working on with others is changing not only who’s in front of the camera but who’s behind the camera,” she said, before going on to share how thrilled she was to find an entirely female crew working with her on a recent Max Factor shoot. “I had not experienced that on a huge campaign before in this way. Everybody was an industry veteran and were all women.”
Cameron went on to discuss her gig as a Max Factor brand ambassador and made a point of clarifying the difference between a model who is simply the face of a campaign, and a model who serves as an ambassador for a company, as they are typically trusted to express their voice.
“I’ve been in this job now (as a model) for such a long time and I’m also very outspoken, so to have a big brand like Max Factor want to work with me, not just because of how I look but also my voice, is an honour to me, but also makes me feel like it’s a brand that’s thinking about women in all that they can be,” the 32-year-old commented. “It makes me feel like they’re thinking about their customer in a more progressive way than perhaps in the past. They’re thinking about who women want to be and what voice they want to have.”
© Cover Media