Rosie Huntington-Whiteley has partnered with clean baby product brand Pipette.
The British model is one of the most sought-after names in the fashion industry, having fronted campaigns for the likes of Burberry, Paige denim, and Marks & Spencer.
However, Rosie is now taking on an entirely different market and is starring in a campaign for Pipette alongside her two-year-old son Jack, who she shares with her actor fiance Jason Statham.
“I’m very pleased to support the Pipette brand mission of giving parents greater choice when it comes to caring for their loved ones,” she said in a statement. “Pipette is responding to the needs of parents who increasingly refuse to buy products that are harmful to them, their children, and our environment.”
Owned by parent company Amyris, Pipette will offer parents a range of child-friendly skincare products free of toxins, dyes, sulphates, talc, mineral oil (a by-product of petroleum), parabens, phthalates and artificial fragrances. The line is set to officially launch on 4 September, with Rosie already teasing the collection in a series of posts on her Instagram page.
Regarding the partnership, Caroline Hadfield, president of Pipette, praised the 32-year-old as a natural fit, and noted she will also be serving on the brand’s advisory board.
“Rosie’s passion and mindfulness are evident in everything she does to support good health for herself, her baby, and the planet,” she commented. “She truly embodies the spirit of busy moms who want the best for their children, and we are thrilled to have her as our new brand partner. With Pipette, parents will no longer have to use highly questionable products on their baby’s skin that, in some cases, virtually amount to putting petroleum on their child. Consumers deserve better, and we will deliver.”
Exact Pipette product details have not yet been announced.
© Cover Media