Jhene Aiko is starring in the campaign for Kat Von D Beauty’s new foundation.
The singer-songwriter has been tapped by tattoo artist and cosmetics entrepreneur Kat Von D, who launched her brand in 2008, to be the global face of True Portrait Foundation.
Regarding the collaboration, Jhene explained that it was a natural fit, considering she has been a longtime fan of Kat’s vegan-friendly formulas.
“I am so excited to be partnering with Kat Von D Beauty for this launch and to be working with a brand that shares so many of my same passions,” the 31-year-old stated. “I love this foundation because it feels like I have nothing on – it’s like vegan silk! It’s the perfect all-day coverage with an airy lightweight finish whether I’m on stage or at home.”
The True Portrait Foundation features a medium coverage liquid-to-powder formula. It is housed in a sleek matte white bottle uniquely engineered for maximum usage and is available in 40 different shades.
And Kelly Coller, Kat Von D Beauty global vice president of marketing and PR, added that she was thrilled to be working with Jhene.
“Jhene first caught our eye years ago when she showcased our Shade & Light Contour Palette in a Vogue video and then we saw her again in a PETA campaign. Jhene seamlessly aligns with our beauty brand ethos being an avid animal lover, vegan advocate, and an existing Kat Von D Beauty user,” she praised. “Plus, Jhene has the sweetest soul, stunning skin, and our entire team has been obsessed with her music and tattoos.”
The Kat Von D Beauty True Portrait Foundation is priced at $36 (£30).
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