Rihanna personally signed off on every single detail in her latest Savage X Fenty collection.
The singer and fashion designer showed off the latest collection for her lingerie brand during an epic extravaganza at the Barclays Center in Brooklyn as part of New York Fashion Week on Tuesday night.
But in an interview with Entertainment Tonight backstage, the 31-year-old revealed that she is “too involved” in all aspects of the design process and there is nothing in the line that hasn’t had her stamp of approval.
“Oh my God, I’m too involved. I want a break but I’m a control freak, so I do everything,” Rihanna shared. “I see everything. There’s not one step of the way, there’s not one lace trim, there’s not one bra strap… there is not one bow on a panty that I do not see and approve.
“It’s a lot of work, but it’s the only way you can preserve a brand, that you start from scratch… Here, I have a unique opportunity to change things. I’ve always been so sincere with my perspective on this brand but to see the way that we’re perceived in the lingerie world.”
The fashion and beauty mogul added that there’s pressure on her to continue producing size-inclusive garments, admitting, “It makes me feel like now we cannot neglect those consumers.”
This year’s Savage X Fenty presentation was bigger than ever thanks to a partnership with executives at Amazon Prime Video, who will exclusively broadcast the show on 20 September. To keep details under wraps, photography and cell phones were banned from the venue.
In addition to the new designs, the show will also feature performances from DJ Khaled, Halsey, Big Sean, and Migos, among others, as well as special appearances from Cara Delevingne, Gigi and Bella Hadid, Normani, Joan Smalls, and Laverne Cox.
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