Slick Woods has launched a unisex jewellery brand named C1V1L.
The model, born Simone Thompson, is instantly recognisable for her buzz cut, tattoos, and signature gapped teeth, and has previously walked the runways for brands such as Fendi, Marc Jacobs, Miu Miu, and Savage X Fenty.
But for her latest venture, Woods has created her own jewellery company, with the line including gold signet rings, lariats, and bracelets.
Alongside a series of images from the debut C1V1L campaign on Instagram, a brand representative wrote, “C1V1L is a unisex jewellery brand pushing a clean, modern, architectural aesthetic using semi-precious metals,” and, “We’re going to be blunt… We want to steal market share and reinvest it elsewhere in people, in ideas, in the future.”
Woods, 23, has teamed with Blakely Thornton, the managing director of Jerry Media, on the company, while sisters Coco and Breezy Dotson, who launched Coco & Breezy Eyewear in 2009, are among the investors.
And while the group wants to offer fans beautiful jewellery pieces, they are also seeking to achieve a wider goal of investing some of the profits into minority and female-owned ventures.
“There is an issue of (our) culture being commoditised, but we are not the owners of that,” said Thornton of the company in an interview with Business of Fashion. “Having been behind the veil in advertising, we were seeing that the people actually making the money off of this culture are largely white, straight men. Even if you’re pushing it and it’s getting a positive media reception, it’s disheartening seeing that the actual financial capital is going back to the same place, back to the top of that pyramid.”
As part of the marketing strategy, Woods will be seeking to reach out to her celebrity friends and 900,000 followers on Instagram.
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