Dior has advocated for sustainability and the environment by holding its spring/summer 2020 show in an “inclusive garden”.
Creative director Maria Grazia Chiuri unveiled her latest line for the French luxury label at the Longchamp Racecourse as part of Paris Fashion Week on Tuesday, with the spectacle attracting celebrities including Jennifer Lawrence, Julianne Moore, Isabelle Huppert, and Chiara Ferragni.
Teaming with members of the Coloco collective of botanists and landscape designers, Chiuri had the venue transformed into a garden, featuring 164 trees that will later be planted in the French capital, with the idea to turn the “ephemeral” nature of a fashion show into an event which will have a second life.
“We have to educate ourselves. I don’t know if we can arrive at a point where we can say we are sustainable. But I think we can do our best to impact less,” the designer told Vogue.com of her inspiration. “We have to be transparent with our audience. Fashion can do a lot, because it has the power to affect the choices of its audiences.”
The show kicked off with a model sporting a blue shirt, black and white romper, black worker boots and black woven hat, with the look referencing relaxed gardening attire. A range of beige dresses with botanical-inspired prints, loose jackets with large pockets, belted crochet numbers, and striped knitwear followed.
Partway through the presentation, Chiuri introduced several flowing chiffon dresses with delicate floral prints, denim separates, and touches of grey tie-dye, with the outfits matched with espadrilles.
Emphasising the theme even further, many of the models wore pigtail braids, evoking the hairstyle of 16-year-old Swedish environmental activist Greta Thunberg, while many of the floral designs on dresses and shirts were a nod to the work of brand founder Christian Dior’s sister, Catherine Dior, who had a passion for gardening.
To conclude the show, Chiuri had models parade the catwalk in tailored grey suiting, pretty white dresses with tiered skirts, and belted gowns that could also work for the red carpet.
Paris Fashion Week continues on Wednesday with shows from Lanvin and Mugler.
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