Michael B. Jordan has debuted his first anime-inspired collection with Coach.
The Creed star, who serves as menswear ambassador for the American brand, worked with creative director Stuart Vevers on his first-ever clothing line, which was heavily influenced by the actor’s passion for Japanese manga comics and anime.
The 32-year-old wanted to incorporate Naruto, a comic that was first published in 1997 and evolved into anime in 2002, in the personal collection, and symbols and motifs from the series can be seen in many of the unisex pieces.
“Incorporating Naruto into the collection felt really authentic since it meant so much to me growing up and still does. It’s not often that I get to blend business with personal and it’s a rare coincidence when those two worlds meet up,” he told WWD.
“Anime is something that was a big piece of my childhood, my adult life, and my creativity. I think as anime starts to become more and more popular, you’ll start to see that thirst and desire for these characters that look more like the world that we live in.”
Other pieces in the debut line include a denim jacket with removable shearling collar, nylon sweatshirts and hoodies, graphic T-shirts featuring Naruto characters, a parka, accessories, and footwear.
Vevers helped Jordan bring his design dreams to life and got a crash course in the world of Japanese manga comics and anime along the way.
“I learned that Mike is incredibly passionate about anime. And I learned how the story of Naruto speaks to Mike on a deeper level. Mike gave me a full education on Naruto: the characters, the symbols, the story. And then when I was travelling in Japan, I met the Naruto team so I could understand more,” he explained.
Prices range from $95 (£77) to $2,500 (£2,000), and will be available at Coach stores and online and at a pop-up store at New York Comic Con later this week.
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