Rooney Mara created her apparel brand HIRAETH after becoming inspired to give her wardrobe a vegan makeover.
The Girl with the Dragon Tattoo star gave up all animal products eight years ago and started throwing out clothing that wasn’t vegan, which eventually prompted her to launch a ready-to-wear fashion and accessories line featuring only plant-based materials.
”I wanted to also transition the other parts of my life to being vegan, especially my wardrobe,” she told reporters at WWD when asked about the inspiration for HIRAETH. ”It came from a selfish need of not wanting to give up wearing my favourite things, but also not being able to find an alternative for them that was high quality. I don’t need to wear combat boots. I can wear Converse every day. It’s more of a desire.”
Rooney, who considers designer Stella McCartney to be her fashion hero, looked to her own personal style to design pieces for HIRAETH, which she launched alongside partners Chrys Wong and Sara Schloat in early 2018.
”I’ve always really liked a romantic, Gothic aesthetic, but then I also have a minimalist side to me, so it’s kind of trying to marry those two together,” the 34-year-old shared, before adding that she doesn’t see herself in the role of creative director permanently. “I want to hire a real designer because I am not a real designer and have no plans to be one.”
And the two-time Oscar nominee confessed she was unsure how she would juggle her Hollywood career with her brand responsibilities when she ends her three-year hiatus from acting by beginning shooting Guillermo del Toro’s Nightmare Alley in January.
“I honestly don’t know,” she sighed. “I am pretty single-minded. I have an extraordinary ability to focus on something, but I’m not really good at splitting my attention very well. So I don’t really know.”
Rooney’s HIRAETH line is now available for purchase online and at select retail stores, with pieces priced from $395 (£321) to $3,000 (£2,400).
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