Michael B. Jordan is hopeful his friends and fans will be proud to wear his new Coach designs.
The Creed actor was named as the New York-based label’s latest global brand ambassador in September 2018, and after starring in several campaigns, he finally dropped his debut collection on Tuesday. Created in partnership with VIZ Media, the range includes parkas, jean jackets and pullovers, all of which feature references to the world of Naruto, a popular Japanese anime and manga series, and Jordan is thrilled with the final result.
“With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride,” he said in a statement. “As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to the forefront. Expanding into the fashion design space was rewarding beyond my expectations. I’m grateful to Stuart (Vevers, creative director) and Coach for providing me with the opportunity and expertise to execute a collection I’m extremely proud of.”
Key items in the collection are infused with technical details like removable sleeves, tactical straps and elastic closures, while some garments also contain Naruto characters and the series’ trademark “eye” motifs reimagined with Coach’s Retro C graphic.
And despite the project marking the 32-year-old’s first venture into the world of fashion design, Vevers couldn’t have asked for a more enthusiastic collaborator.
“Working with Mike is always a great experience,” the designer added. “He always puts his heart and soul into everything he does, and because he brought something authentic and personal to the collection.”
In addition to the main marketing imagery, Jordan stars in a short film shot on a Tokyo street by Rachel Morrison, who also served as the director of photography on his film Black Panther.
The Coach x Michael B. Jordan collection is now available in Coach stores and online.
© Cover Media