Alber Elbaz partnering with Richemont on new fashion venture

Alber Elbaz is teaming with bosses at Richemont on a new fashion venture.The Moroccan-Israeli designer is perhaps best known for his successful stint as creative director of Lanvin, however, he was let go from his role at the French house in late 2015,…

Alber Elbaz is teaming with bosses at Richemont on a new fashion venture.

The Moroccan-Israeli designer is perhaps best known for his successful stint as creative director of Lanvin, however, he was let go from his role at the French house in late 2015, reportedly due to disagreements with the brand’s management.

Elbaz has enjoyed a low profile in the years following his exit from the label, but over the weekend, he confirmed he had signed a deal with executives at Switzerland-based luxury goods company Richemont to begin work on a new brand.

“I am very happy to partner with Richemont and to establish my ‘dream factory’, which will focus on developing solutions for women of our times,” the 58-year-old commented. “I am extremely excited to collaborate with good people, talented and smart individuals and look forward to also having a lot of fun with this new adventure.”

The joint venture is to be called AZfashion. Johann Rupert, chairman of Richemont, described the project as “an innovative and dynamic start-up”.

“Upon hearing Alber Elbaz describe his vision for fashion and the projects it inspires in him, I was again struck by his creativity and insight,” he praised. “His talent and inventiveness, with his sensitivity towards women and their wellbeing, will be of great value to our group and its Maisons. We warmly welcome Alber to Richemont and look forward to an exciting partnership.”

Since his departure from Lanvin, Elbaz has created limited-edition lines for the likes of LeSportsac, Tod’s, Converse, as well as a perfume for Frederic Malle.

Richemont owns a portfolio of leading luxury houses, including jewellery brands Cartier and Van Cleef & Arpels, watch labels Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, and Piaget, as well as fashion companies like Alaia, Chloe, and Peter Millar.

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