Kate Hudson hopes her clothing line Happy X Nature inspires other brands to embrace sustainability.
The actress will launch her new evening collection on Wednesday, with the line featuring dresses and jumpsuits made from recycled materials, and in an interview with WWD, Kate confessed that setting an ethical example in the fashion industry has been a challenge.
“I’m hoping that more people in affordable fashion will start to change the way they’re designing and producing clothes. We’re looking to change the way people look at affordable clothes,” the 40-year-old explained to the publication. “We’re producing responsibly. We’re focused on creating a great statement piece with every garment. We approach designing like any other high-end collection. It’s a real challenge and it’s not an easy thing to do. We’re constantly learning.”
Happy X Nature uses responsibly sourced cotton and a fibre formed out of recycled plastic bottles for garments, and ships customer orders in biodegradable bags that decompose within 12 to 18 months.
“I look at it as if I’m no expert, but I really like hanging with (consumers) and being their eyes and ears – the artistic piece of the puzzle. I’m really loving Happy X Nature. I’m excited about my mission and I absolutely love fashion. I think it’s just a blast,” she shared.
And the Almost Famous star is planning on expanding her businesses in an environmentally-friendly manner in the near future, as she takes a step back from Hollywood to focus on her family.
“I’ve never had an ambitious plan. I wanted to sing and dance and act, and I wanted to tell stories. I didn’t realise my storytelling would take me into fashion and other businesses… I’m looking forward to building different businesses that exist on their own and are about conscious consumerism,” the mother-of-three stated.
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