Prada is collaborating with designers at Adidas on an exclusive footwear collection.
Rumours have swirled in recent weeks suggesting bosses at the Italian fashion house and the German sportswear giant were partnering on a line.
On Thursday, the speculation was confirmed, with a Prada representative posting a picture of two Adidas shoe boxes in a white Prada shopping bag on Instagram with the caption, “#Pradaforadidas @adidas@adidasoriginals. Coming soon.”
No further details were given in the post. However, on Prada’s website, a spokesperson for the company explained that the limited-edition footwear would be made entirely in Italy.
“Prada and the industry-leading sportswear brand Adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology, and innovation – and to challenge conventional wisdom through unexpected strategies,” they commented. “Adidas’ sporting heritage and visionary approach to technological development merges with Prada’s world-renowned history in leather-goods and unparalleled perspective on luxury and quality, synonymous with the label Made in Italy.”
And while fans of the labels are yet to get a glimpse of the shoes, it appears there will be a design made especially for the Luna Rossa sailing team. Luna Rossa was established in 1997 and heralded Prada’s participation in the America’s Cup – the world’s most prestigious international sailing competition.
“At its zenith, this collective effort will result in the release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020,” they concluded.
A specific release date was not announced.
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