Riccardo Tisci has tapped a diverse cast of models to appear in his 2019 holiday campaign for Burberry.
The British heritage brand’s creative director took to Instagram on Wednesday to drop the first snaps from the marketing imagery, which is titled, “What is Love?”
Photographers Mert Alas and Marcus Piggott helmed the photoshoot, with one snap showing models Zhou Dongyu, Kristians Jakovlevs, Mahmood, Boychild, Shay, Yoo Ah-in, and Fran Summers posing in suits and party-ready attire. In an accompanying video, the group also dances along to Deee-Lite song What Is Love?
“Love is… my family, my friends, those who know me for me and those who stand for what they believe in our new campaign for #Burberryfestive brings this to life,” Tisci wrote in the caption. “Thank you Mert and Marcus and all the teams and cast, it was a dream come true to create this campaign.”
The campaign marks Tisci’s first holiday photoshoot for the brand. Other images from the campaign feature supermodel Carla Bruni, Ikram Abdi Omar, Lea T, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, and Ruben Loftus-Cheek.
“I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season,” the 45-year-old added. “It’s one of my favourite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house.”
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