Brad Pitt has been appointed as a brand ambassador for menswear label Brioni.
The Italian luxury house, which is owned by Kering, has tapped the Once Upon a Time in Hollywood star to front its upcoming advertising campaign, which is due to be released in January 2020 to mark the 75th anniversary of the company.
“Brioni is pleased to announce legendary actor Brad Pitt as its brand ambassador. An icon of cinema and style, Pitt embodies and reinforces Brioni’s bond with Hollywood. #Brioni #BradPitt #TailoringLegends,” a brand representative posted on social media.
Alongside the announcement on Instagram, the reps also shared a close-up picture of a label that had the words “Brad Pitt for Brioni” stitched into some black fabric.
Pitt follows in the footsteps of Samuel L. Jackson, Anthony Hopkins, and Pierce Brosnan, who have all appeared in previous campaigns for Brioni, which is known for its made-to-measure men’s suits, sartorial ready-to-wear collections, and leather goods.
The 55-year-old is no stranger to the company, having worn black bespoke Brioni suits at recent red carpet events, including the Cannes Film Festival premiere of Once Upon a Time in Hollywood in May and the Venice Film Festival premiere of Ad Astra in August.
Pitt, who will likely be making many appearances during the upcoming awards season, has previously served as brand ambassador for watch company Breitling and was made the first male face of iconic perfume Chanel No. 5 back in 2012.
© Cover Media