Lionel Richie launches fragrance collection

Lionel Richie has launched his first fragrance collection in time for the holidays.The singer, who released his hit tune Hello in 1984, is looking to make a splash in the perfume market with the new HELLO by Lionel Richie Eau de Toilette and HELLO by L…

Lionel Richie has launched his first fragrance collection in time for the holidays.

The singer, who released his hit tune Hello in 1984, is looking to make a splash in the perfume market with the new HELLO by Lionel Richie Eau de Toilette and HELLO by Lionel Richie Eau de Parfum.

Inspired by Lionel’s “passion for music and love of romance”, the women’s scent features notes of pear, lemon, grapefruit and pink pepper, and has a base of honey, tonka, ambrox, and patchouli, leaving a rich, spicy impression, while the men’s version is a “sexy, sparkling fougere mixed with warm, ambery notes that exudes an intoxicating and modern aromatic experience”.

The top notes feature hints of bergamot, grapefruit, bitter orange and mint, with a base of patchouli, vetiver, and ambrox.

“I’ve always looked at fragrance as a way to express yourself, so I wanted to take my creative expression one step further and decided to craft my very own fragrances,” the 70-year-old explained of the collection. “While working through this process, I realised there are many similarities between songwriting and fragrance creation – the notes have to work together. I merged my own style and the embodiment of my love songs to create a fragrance collection I’m proud to share with fans and people around the world.”

Both scents come packaged in a glass bottled covered in gold lattice work. The perfume is available to purchase from Amazon, with prices starting at $36 (£27) for a 30ml flacon.

In addition to his perfume collection, Lionel also has homeware collection, comprised of bedding, pillows, and towels, available to buy from the JCPenney department store in the U.S.

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