Beyonce decided to make her upcoming collection for Ivy Park unisex because she saw so many men wearing her earlier lines.
The music superstar launched the athleisure company in 2016 with Topshop tycoon, Philip Green, but brought back his shares to assume full ownership of the brand in late 2018 after he was hit with a series of sexual assault allegations. It was announced in April that she was partnering with bosses at sportswear giant Adidas to release Ivy Park, which will relaunch in January.
Discussing her first collection with Adidas in a rare interview, Beyonce revealed that she decided to make it unisex after seeing how men have embraced her designs in the past.
“I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift,” she explained to Elle magazine in a cover interview. “I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
The 38-year-old posed in new Ivy Park outfits for the magazine and also offered a sneak peek at the new range on her Instagram page on Monday, when she announced the collection would be released on 18 January. The Instagram posts showed an Ivy Park gold grill and earring, a wine-coloured, long-sleeve bodysuit, and white sneakers with Adidas’ iconic three stripes in a deep purple hue – Ivy Park’s first footwear offering.
“I am excited for you to see the campaign for the first collection of this new partnership,” Beyonce told the publication. “It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”
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