Rosie Huntington-Whiteley is to host and produce a series about the beauty industry.
The model, who launched her own beauty website Rose Inc. last year, is taking her love for the cosmetics industry to the next level by executive producing and hosting a programme for the upcoming short-form mobile video platform Quibi.
According to Variety, the show will feature Rosie getting up close and personal with icons of the beauty world, highlighting their stories in a way that magnifies the industry’s intersection of art and commerce. It will feature a mix of interviews and beauty segments.
“The beauty industry is in the midst of a revolution and emerging brands led by pioneering founders are at the forefront. I’m thrilled to bring the stories of these creatives and entrepreneurs to Quibi, a platform that can so brilliantly showcase their journeys,” she said in a statement.
The series will be produced by Alfred Street Industries, the production company founded by Project Runway producers Dan Cutforth and Jane Lipsitz earlier this year.
“Rosie is a remarkable talent whose expertise in both beauty and business makes her the ideal guide to the success stories of industry titans, as well as budding stars,” added Lipsitz and Cutforth. “Together, we’re eager to reveal the inner workings and unique inspirations that make the beauty world so alluring.”
The 32-year-old is the latest fashion star to be developing a show for Quibi, which is scheduled to launch in April 2020. Fashion designer Alexander Wang is hosting Potty Talk, in which he’ll interview celebrity guests in bathrooms, Cara Delevingne is producing and hosting a practical joke show, and Kendall Jenner is producing a series starring the man behind the Kirby Jenner parody Instagram account.
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