Kaia Gerber has partnered with the team at Jimmy Choo on a capsule collection.
The model, who is the daughter of Cindy Crawford, is fronting the luxury footwear brand’s marketing imagery for a third season.
But in addition to appearing in the spring/summer 2020 campaign, with the images captured by Craig McDean, Kaia has also worked alongside creative director Sandra Choi on an exclusive line.
“I jumped at the chance to work with Sandra on my dream capsule of shoe and boot styles, it was such an honour to be able to brainstorm creatively and I am so thrilled with the result,” she commented. “I wanted an effortless on/off duty wardrobe that could work with any look in a colour palette that talked to my Cali roots while adapting to any city, at any time, anywhere.”
Inspired by the popular Cruz boot, a style Kaia has adopted as one of her wardrobe staples, the capsule is comprised of four designs. Presented in a colour palette of earthy tones and black, along with printed snake and suede fabrics, the line includes the K-CRUZ lace-up combat, the K-JESSE Western boot, as well as the K-SLINGBACK and K-SLIDE, both of which are balanced on low heels and have a hint of ’90s retro minimalism.
And Sandra is delighted with the final result.
“Kaia is a modern supermodel, she represents the archetypal Jimmy Choo muse for a new era. Off the catwalk, Kaia has a signature personal style that is the epitome of effortless cool,” the designer praised. “From her first campaign with us, Kaia has worn our Cruz combat, it became her go-to and that led us to have a conversation about collaborating on her capsule shoe wardrobe.”
Fifteen per cent of all sales from the Jimmy Choo x Kaia capsule will be donated to the 18-year-old’s charity of choice, the St. Jude Children’s Research Hospital.
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