Swae Lee has partnered with Giuseppe Zanotti on a brand-new footwear collection for men.
The rapper, who forms one half of hip-hop duo Rae Sremmurd with his brother Slim Jxmmi, appeared in the campaign for the Italian luxury brand’s Blabber sneaker last year.
Now, Lee is stepping up his ties to the label by collaborating with Zanotti on a limited-edition line.
“What got me excited about working with Giuseppe was his openness to truly collaborate on something fresh and new,” he said, noting that he took a hands-on approach to the design process, even reviewing prototypes in Paris last summer. “These shoes really reflect my creative point of view, my eclectic approach to style, and the idea that fashion doesn’t have to follow any rules.”
Titled Giuseppe for Swae Lee, the range includes sneakers with embroidered floral motifs, sleek glittery block heel boots, and suede loafers. The designs also include the new graphic “GZ” logo.
Accordingly, Zanotti is thrilled with the final result.
“What drew me to Swae Lee is his fearlessness,” the designer praised of the 26-year-old. “He’s able to straddle different worlds -tough and soft; luxury and street – effortlessly and naturally. He has an unbelievably authentic touch.”
The Giuseppe for Swae Lee collection will launch worldwide on 31 January. Items are priced from $995 to $1,695 (£760 – £1,295). And to celebrate the collaboration, Lee and Zanotti will host a party at the Saks Fifth Avenue store at the Brickell City Center in Miami, Florida during Super Bowl weekend in February.
© Cover Media