Alexa Chung has urged shoppers to ditch fast fashion and invest in vintage clothes instead.
The model and designer, who is currently co-hosting the new Netflix series Next In Fashion with Queer Eye stylist Tan France, is adamant it is still possible to follow current trends without buying from brands that mass produce items.
“Loads of fashion ideas or trends are regurgitated from the past so you could just buy vintage things,” the 36-year-old told BBC Radio 1’s Newsbeat. “They’re readily available, easy and cheap – about three things I’m wearing now are vintage. ”
Alexa also has her own eponymous clothing line, which she was keen to make available to hire for those who would not be able to afford to buy her pieces off the rack.
“It’s something celebrities have the luxury of doing because they borrow from a fashion house and then they send it back and they’re just wearing it for one event,” she explained. “Sharing clothes is such a brilliant idea because it’s true that you might want something special for one occasion, but you don’t want to keep it in your wardrobe.”
Elsewhere in the interview, the TV presenter shared her excitement over Next In Fashion, insisting the programme gives up and coming designers a chance to shine.
“It’s quite typical that you can be one of the most talented people at a company but you’re not necessarily the name of the house. This show gives them a chance if they want to start their own brand and really drive their business forward,” Alexa shared.
Alexa and Tan will serve as both co-hosts and judges on Next In Fashion, as they critique the contestants’ offerings alongside famous faces including designer Tommy Hilfiger, model Adriana Lima, and celebrity stylist Elizabeth Stewart.
The winner will be awarded a $250,000 (£191,500) cash prize, as well as the chance to create a range for Net-a-Porter.
© Cover Media