Gigi Hadid is to help judge the upcoming LVMH Prize for Young Fashion Designers.
The 24-year-old will work alongside 68 people from the world of fashion and media, including Italian model and influencer Chiara Ferragni, in an effort by the organisers of the competition to appeal to a younger audience.
Gigi will also serve as ambassador in March, when the semi-finalists show their collections to a panel of industry figures, according to editors at WWD.
The model joins influencers Caroline Daur and Leaf Greener, and six other newcomers, including Ibrahim Kamara, senior fashion editor at large for i-D magazine, Natalie Kingham from Matches fashion, and Moda Operandi co-founder Lauren Santo Domingo.
Delphine Arnault, executive vice president of Louis Vuitton, thanked the new additions for the “commitment” to the prestigious fashion prize.
“They are witnesses and essential actors of fashion. Their vision helps to discover the most promising talents. I would like to thank them warmly for their loyalty and commitment to our cause,” she said in a statement.
The winner will be decided by a jury comprised of designers from top LVMH fashion houses such as Marc Jacobs, Fendi, Christian Dior, and Givenchy.
The prize is open to designers under the age of 40 who have presented and sold at least two collections of women’s, men’s or unisex ready-to-wear.
A cash prize of $330,000 (£254,000), plus a year of coaching from experts, is up for grabs.
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