Jennifer Lopez and Michael B. Jordan have been tapped to front Coach’s new sneaker campaign.
The Hollywood stars, who both serve as brand ambassadors for the New York-based fashion and accessories company, are now headlining the marketing imagery for the Coach CitySole line.
Shot by photographer Juergen Teller, the campaign features Jennifer and Michael showcasing the footwear designs, with the Big Apple as the backdrop.
“When you grow up in New York, sneakers are such a big part of your lifestyle because you have to pound the pavement,” the 50-year-old shared. “Coach CitySole is perfect for my lifestyle – I’m a dancer, and I’m always on the go and they’re very versatile. They can be dressed up and dressed down, and can be functional but also super fashionable.”
The range offers three sneaker styles, with the CitySole Court referencing classic basketball sneakers with a triangular toe box, the CitySole Runner drawing from the silhouettes of running shoes, and the CitySole Lowline, which is an updated take on a classic low-top.
Accordingly, Michael can’t wait to add the new designs to his collection.
“Sneakers are a wardrobe staple,” the Black Panther actor insisted. “As someone who grew up around New York and is constantly on the go, Coach CitySole’s blend of fashion and comfort is the right balance for an everyday sneaker-wearer like me.”
Coach’s CitySole sneakers are now available to purchase.
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