Cher has been tapped to headline Dsquared2’s latest fashion campaign.
The Hollywood icon is starring in the new spring/summer 2020 marketing imagery for the Milan-based label, helmed by twin brothers Dean and Dan Caten.
Shot by photography duo Mert Alas and Marcus Piggott, the black-and-white image depicts Cher gazing into the distance while wearing ripped jeans and a black sweater with the word “Icon” emblazoned across the front.
“This Is What Happens When The Three Of Us Get Together. Dean, Dan & Cher. #D2SS20 Happy 25TH Anniversary,” the 73-year-old captioned a snap of the campaign on her Instagram page.
The Catens also posted the campaign to their Twitter feed along with the word: “ICONIC”.
The imagery was directed by Giovanni Bianco, with Serena Radaelli tasked with styling Cher’s signature brunette locks and Isamaya Ffrench in charge of make-up.
It is not known if Cher will be appearing in other imagery for the brand.
The Catens launched their company in 1995, and over the years, have built up a reputation for offering edgy sportswear, elegant dresses, and sharp suiting, counting the likes of Madonna, Britney Spears, and Beyonce as fans.
To mark the 25th anniversary of the brand, the duo celebrated by having Sister Sledge perform during their Milan Fashion Week presentation in January.
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