Halsey has been tapped to front DKNY’s New York City-themed campaign.
The Without Me singer previously headlined the U.S. fashion house’s 30th birthday marketing, which was released in August.
Now, Halsey is starring in the brand’s latest campaign for spring 2020, which is set against the backdrop of the subway system.
“Life is confusing when you’re young and figuring it all out. The only thing that could pacify the hunger and bewilderment of my adolescence was finding my calling. The ‘thing’ that makes me wake up every day determined to evolve into a better version of myself than I was yesterday,” she commented. “I partnered with DKNY to reminisce on my days in New York when I first began songwriting and performing. For all of its success and excitement and the terrifying days in-between where I wondered if this path was truly mine to call my own.”
In one image, Halsey poses in an all-white outfit against a white wall, while in another, she stands in a subway carriage in an orange crop top and sporty black trousers.
Elsewhere, multimedia artist and model David Alexander Flinn rocks several sleek, sporty day-to-night pieces.
“Minimalist, fluid lines pair with razor-cut fits for the ultimate urban wardrobe combining uptown elegance and downtown edge. Classic trench coats and leather jackets are defined by clean whites, bursts of citrus, and flashes of neon. For men, neutral tailored suits and relaxed knits contrast with camo prints and sunny yellows. The collection embodies Halsey’s and Flinn’s rebellious, youthful style,” a brand representative added. “Fuelled by the city’s bustling rhythm and vibrant attitude, the spring 2020 #DKNYCALLING collection offers wear – everywhere, elevated essentials perfect for the season.”
The campaign was helmed by the creative team of Zoey Grossman, Zoe Costello, and Nathalie Canguilhem.
© Cover Media