Swae Lee confused Giuseppe Zanotti when he pitched floral sneaker designs for their new collaboration.
The limited-edition collection, which was announced in January, features sneakers with embroidered floral motifs, sleek glittery block heel boots, and pink suede loafers.
But when the Sunflower hitmaker first pitched his ideas to the Italian footwear designer, Giuseppe was baffled about his plans to create a more feminine collection.
“He asked me to do flowers. Usually the rule with flowers is that they are more feminine. It’s very strange for a sneaker. He also asked us to do a pale blue boot with a pink rose. I was confused,” the 62-year-old told Footwear News.
However, he welcomed the refreshing approach to men’s footwear and believes the collection is more unisex.
“But in this moment in time, there’s no more gender. There’s no sneaker for men or women. It’s the same. This collection is feminine but masculine in a different way. Welcome to the present,” he explained.
Swae, who forms one half of hip-hop duo Rae Sremmurd with his brother Slim Jxmmi, said he doesn’t mind being criticised for his flamboyant style, because he’s happy to push boundaries and inspire others to embrace their own unique looks.
“A lot of (rappers) are f**king scared to wear s**t. They want to think the old ways and put a limit on that s**t,” Swae stated. “I’m not scared to be different.”
The Giuseppe for Swae Lee collection, priced from $995 to $1,695 (£760 – £1,295), is available now.
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