Busy Philipps has appeared unretouched in a campaign for skincare brand Olay.
The actress, a longtime Olay ambassador, stars along comedian Lilly Singh and model Denise Bidot in the American company’s new advertising campaign, the first to be labelled with the “Olay Skin Promise” logo, which indicates that the images have not been airbrushed or retouched.
Speaking to Allure, Busy admitted she was so impressed with her skin in the advertising that she thought she had been retouched.
“I sent an email back that said, ‘I’m confused; I thought we weren’t doing retouching. Could you please send me the unretouched image?'” she recalled. “They were like, ‘That is the unretouched image.’ I’m not afraid to say that I think I look really good!”
The campaign marks the beginning of Olay’s new commitment to stop retouching images throughout all of its advertising by the end of the year, and Busy is thrilled that people will be able to see normal, imperfect faces fronting promotional pictures.
“I think people are so conditioned to see a ‘perfect’ face staring back at them on Instagram,” the Dawson’s Creek star continued. “And the more those (types of retouched) images get out there, the more it reinforces a normal that is not normal.
Busy was particularly pleased to see that her moles, which were often removed digitally from photoshoots early on in her career, remained intact in the Olay imagery.
“My moles are such defining characteristics of my skin – it’s who I am,” she stated. “So to have that message sent to me in the beginning of my career caused a lot of self-doubt.”
The 40-year-old made an appearance on Good Morning America wearing no foundation on Wednesday to promote the Skin Promise pledge, and was excited when she saw her unretouched face advertised on the digital billboards in New York’s Times Square.
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