Lady Gaga casts superfans in lip crayon campaign for Haus Laboratories

Lady Gaga has thanked her superfans for their unwavering support by hiring six of them to star in her new lip crayon campaign for Haus Laboratories.The Bad Romance hitmaker launched her debut beauty line back in September, and to celebrate the recent l…

Lady Gaga has thanked her superfans for their unwavering support by hiring six of them to star in her new lip crayon campaign for Haus Laboratories.

The Bad Romance hitmaker launched her debut beauty line back in September, and to celebrate the recent launch of her Le Monster Matte Lip Crayon, the 33-year-old selected six diehard fans to model the latest addition to her cosmetics collection.

Kareem Rogers, Miah Crans, Catie Gudino, and Brendan Jordan were among those picked after they commented on an Instagram post from Haus Laboratories, and explained how Gaga had changed their life.

“No matter what I do in my career, in the heart of it will always be my fans and their stories,” the Shallow hitmaker told U.S. Elle magazine. “In many ways, this line is because of them and what they have shown me of the world.”

Kareem wants his appearance in the campaign to remind him to “never give up”, and thanked the Grammy-winning singer for allowing him to be “fearless and spread kindness.”

Aspiring musician Miah claimed Gaga had helped her to “live my truth as a proud black trans woman” after transphobic high school students voted her Prom King.

“My profile tells me that I have a life expectancy of 30 years, so Lady Gaga’s music has really inspired me to just live unapologetically and be who I am fearlessly,” she shared.

Elsewhere, social media influencer Brendan credited the A Star Is Born actress with giving him the courage to “pull out that queen energy” and push back against societal gender norms.

“I really felt like she was just the one that understood me and spoke to me,” he added.

The Le Monster Matte Lip Crayon, $18 (£14), is available in 12 shades and can be purchased on Amazon.

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