Bella Hadid fronting Helmut Lang campaign

Bella Hadid has been tapped to star in Helmut Lang’s spring/summer 2020 campaign.Of late, the American model has landed gigs for the likes of Versace, Missoni, and Michael Kors, as well as appeared in shows for Moschino, Max Mara, and Rodarte. Now, Be…

Bella Hadid has been tapped to star in Helmut Lang’s spring/summer 2020 campaign.

Of late, the American model has landed gigs for the likes of Versace, Missoni, and Michael Kors, as well as appeared in shows for Moschino, Max Mara, and Rodarte.

Now, Bella is appearing in the marketing imagery for fashion label Helmut Lang, with the images shot by photographer Ethan James Green and creative directed by Brian Phillips.

The black-and-white visuals stay true to the brand’s minimalist aesthetic, with the 23-year-old only modelling monochromatic clothing.

Styled by Patti Wilson, one snap shows Bella wearing an oversized black leather jacket with matching leather trousers, a classic crop top, statement sunglasses, while another depicts her in a white top with cutouts and black trousers.

For the photoshoot, hairstylist Jimmy Paul opted to style the model’s dark brunette into a straight style with heavy bangs.

And it appears all involved in the project were thrilled with the final result, with Bella writing on Instagram alongside one of the snaps: “Thank you x a billion @ethanjamesgreen @patti_wilson I love you both, pure passion and talent.”

And the post quickly garnered the attention of her celebrity pals, with Anna Dello Russo commenting, “Major”, Dua Lipa writing, “yes yes YES!!!!!” and Elsa Hosk adding: “Sooo sick.”

Ethan has previously shot campaigns for Calvin Klein, Fendi, and Marc Jacobs, and also helmed Helmut Lang’s fall/winter 2017 imagery featuring Dara and Alek Wek.

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