Gisele Bundchen ‘optimistic’ fashion industry can become sustainable

Gisele Bundchen is hopeful the fashion industry will be able to become much more sustainable.The Brazilian supermodel has opened up about her environmental activism in a new interview with U.S. Marie Claire magazine, and while there’s still significant…

Gisele Bundchen is hopeful the fashion industry will be able to become much more sustainable.

The Brazilian supermodel has opened up about her environmental activism in a new interview with U.S. Marie Claire magazine, and while there’s still significant work to be done, she’s confident that designers such as Stella McCartney are leading a rising wave of green fashion.

“I am optimistic about the fashion industry becoming more sustainable. Some fashion brands are shifting to use sustainable fabrics and being thoughtful in their approach to production, but there is still a lot of work to be done,” Gisele explained. “The fashion industry has the power to be a leader on a global scale and allocate resources toward the use of natural ingredients, sustainable materials, naturals dyes, and much more.

“Some fashion houses have started to incorporate real change. It’s my hope that more designers and brands will follow.”

The 39-year-old, who this year is celebrating her 11th year as a Goodwill Ambassador for the United Nations Environment Program, also revealed that she’s planning to plant 40,000 trees in her native Brazil in honour of her upcoming 40th birthday.

“Given the forest fires in the Amazon, the bush fires in Australia, and the devastating impact around the world, reforestation efforts are more crucial than ever,” she insisted.

And Gisele, who shares two children and a stepson with her husband Tom Brady, is determined to teach her family that they can help the planet too, and ensures they all use water filters, reduce plastic use, and take their own shopping bags.

“We do our best, but it can be challenging when it comes to living completely green – and that’s OK. I always remind my kids that every choice we make has an impact on our planet and that we always need to try our best; that’s what matters,” the star added.

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