Gucci has pledged to donate $2.2 million (£1.7 million) towards relief efforts during the coronavirus crisis.
Since the outbreak began in Wuhan, China last December, there has been 550,000 reported cases around the world and approximately 24,900 deaths. At present, the U.S., France, and Spain are among the worst affected nations, while hospitals in Italy are being overwhelmed with an estimated 62,000 active cases.
In light of the Covid-19 pandemic, executives at Italian fashion house Gucci announced on Thursday that they will be donating $1.1 million (£897,000) to the Italian Civil Protection Department in aid of health services in Italy and another $1.1 million to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization via Facebook’s $10 million Matching Fundraiser. Officials at the health groups are monitoring and collecting data on the spread of the virus to strengthen intensive care units across the world, supplying protection equipment to health personnel, and fast-tracking the creation of vaccines and therapies.
“Gucci has created a world, open and free: a Gucci global community,” creative director Alessandro Michele and chief executive officer Marco Bizzarri said in a joint statement. “We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the coronavirus. We are all in this together.”
Meanwhile, Valentino founders Valentino Garavani and Giancarlo Giammetti are contributing $1.1 million towards the newly established Columbus Covid 2 Hospital in Rome.
“In such a dramatic moment for the whole world, we wanted to give our contribution to win this crucial battle against this invisible, but terrible enemy,” they commented. “Our deepest gratitude goes to those women and men who are fighting night and day to save human lives in our hospitals.”
Other major Italian fashion brands to pledge contributions towards the crisis include Dolce & Gabbana, Giorgio Armani, and Versace.
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