Becky G is working on a capsule collection for PrettyLittleThing.
The Can’t Get Enough star, known for her glitzy stage costumes and relaxed streetwear looks, has partnered with designers at the U.K.-based fashion retailer on an upcoming line.
While a release date hasn’t yet been announced, Becky is thrilled to be getting involved in the fashion industry.
“When I sat down with Umar (Kamani, chief executive officer) and the PLT team in Madrid last year, I was so excited to hear about where the overall brand vision was headed,” she said. “I knew I wanted to be a part of it and since bringing our teams together, it has been so much fun!! I can’t wait to share the PLT x Becky G capsule collection with the world!”
In addition to overseeing her first clothing range, Becky will also serve as a PrettyLittleThing brand ambassador. The role will see her creating exclusive content and sharing her style with her 24 million Instagram followers.
“PrettyLittleThing’s brand and voice is built around our customer’s reality with a focus on her lifestyle and interests. Becky is the perfect ambassador for us – being one of the world’s biggest Latin music stars, she makes fashion accessible,” he praised of the 23-year-old. “This relationship will allow our customers to get an insight into her life and tap into her day-to-day style.”
Becky released her debut studio album Mala Santa last October.
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