Demi Lovato is donating $125,000 (£101,000) from her new Fabletics collection to frontline workers during the Covid-19 crisis.
The Skycraper singer revealed the news on Instagram on Tuesday, and told her 79 million followers that she originally toyed with the idea of scrapping the new collection, which is set to be unveiled on Thursday.
“I’ve really been going back and forth on if this was the right time… but decided this is a time to provide inspiration for my fans at home and to help those in need,” Demi wrote in the caption, alongside a picture of her official statement. “$5 for every item sold will provide crucial gear to frontline workers, pledging up to $125,000 now through June 30 supporting the Covid-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation. #Demi4Fabletics is coming 04/02/20.”
The Sorry Not Sorry hitmaker first collaborated with the sportswear brand, co-founded by actress Kate Hudson, in 2017.
In the accompanying statement, Demi said she had been “reflecting” on the decision to launch for a few days, but decided that now was the time to “inspire others” with the workout gear, that she hoped would help women “channel your inner strength”.
“In addition to lifting those up in need right now, it’s so important for us all to feel empowered, invincible and strong from the inside out. My collection is designed to do just that – uplifting you with bold colours and amazing contouring for the biggest confidence boost,” the 27-year-old noted. “I hope you’ll join me on our journey to project positivity, build inner strength and boost each other up! This is our chance to help the people in our community who need it most during the extraordinary time.”
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