Dior is now producing face masks for frontline health workers amid the coronavirus crisis.
Executives at the French luxury label announced on Tuesday that they have reopened the Baby Dior factory in Redon, Brittany in order to begin manufacturing the non-surgical hospital gear.
“We are proud to reopen our @BabyDior_official ateliers in Redon, which since yesterday have begun the continuous production of new masks on a volunteer basis,” a representative wrote in an Instagram post. “Dior is actively committed to aiding and protecting all those who are on the front line every day. Thank you to our wonderful petites mains (artisans) who, in an exceptional show of solidarity, are working tirelessly to protect (healthcare workers).”
The initiative follows a call from French President Emmanuel Macron for the production of facemasks to be accelerated. The country, which has had an estimated 52,000 reported cases of Covid-19, needs 10 million masks per week by the end of April, triple its usual capacity.
Accordingly, the Dior spokesperson went on to thank the team in the atelier for all of their hard work.
“We will return more creative than ever to continue making you dream. But for the time being our petites mains have voluntarily undertaken to produce masks for those invaluable people working selflessly on the front lines,” they added. “We proudly salute this gesture which once again shows the generosity of our ateliers and laboratories, more committed than ever to ensuring your protection. Take care of yourself, we are by your side.”
Part of the Moet Hennessy Louis Vuitton (LVMH) conglomerate, Dior is one of a growing number of high-end brands that have retooled factories and workforces to address the shortfall in vital medical equipment.
Previously, bosses at LVMH announced that they were levering supply chains so they could deliver millions of masks to France from an industrial supplier in China and would also be making and distributing large quantities of hydroalcoholic gel.
© Cover Media