Kerby Jean-Raymond is certain the format of fashion shows will change in the wake of the coronavirus crisis.
The Haitian-American designer founded his Pyer Moss brand in 2013 and has quickly built up a reputation for using his shows to tackle social justice issues, with his spring 2016 menswear line event using video and street art to reference the Black Lives Matter movement.
And while Jean-Raymond currently has no plans to hold a fashion show until at least 2021, in a chat with Simon Porte Jacquemus and Marni creative director Francesco Risso for Vogue’s Global Conversations series, the style star insisted it is time for the industry to undergo a major overhaul in relation to events.
“None of us would be here without fashion week. When the halo brands have a show during a specific (time frame), smaller brands can piggyback off of that because they know everyone is in town,” he stated. “I do think the concept of the show has to change… But it’s an entry point that is so important for young designers.”
Jean-Raymond went on to encourage designers and creative directors to consider how they can best harness the Internet until group gatherings such as fashion shows and events can be held again once the Covid-19 pandemic begins to ease.
“With the opportunities on the Internet, it’s not going to be the same (as a show), but maybe we can do a combination of real-life events with smaller crowds and more public-facing digital events simultaneously,” the designer asked. “In the past, when we live streamed our shows, it was really passive, but now I think the focus will be on creating that digital content, and spending more money on the digital side. We have to do our part as empathetic human beings to curtail the spread of this virus.”
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